Selling craft beer is a fantastic opportunity to draw in a new segment of customers who are willing to pay more for beers with a higher profit margin.
Forbes magazine says “Craft beer generates higher margins for the bars which sell it. Although it costs more per keg (about $1/pull), gross profit margin is higher because craft beer drinkers go out more and spend more per check.”
If I sell more craft beer, will it affect my existing customers?
It's easy to expand your beer selection gradually. Add just a couple of the best craft beers to start and you’ll pique the interest of your existing customers while attracting new customers who come in just to drink those craft beers.
Craft beer industry growth
The number of people searching to find a place to buy craft beer online is exploding. Hundreds of thousands of people visit BeerMenus each month looking for a place to buy craft beer and the number is rapidly growing.
In the last 30 years, the number of breweries in the U.S. has gone from fewer than 100 to over 2,100.-Brewers Association
“There is nearly a new brewery opening for every day of the year, benefiting beer lovers and communities in every area across the country.” -Business Journal
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