Caffrey's
Irish Red Ale · 3.8% ABV · ~150 calories
MillerCoors LLC · Milwaukee, WI
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Beer Description
The ABV was reduced from 4.8% to 4.2% in 2001 and, in March 2010, was further reduced to 3.8%. ABV may vary in export markets.
“A smooth, creamy ale.” Introduced in 1994 as a 4.8% Irish Ale by Bass at Caffrey’s Ulster brewery, and promoted strongly with an advertising campaign of “strong words softly spoken”. Interbrew took over in 2000, soften the recipe and attempted to catch the lager market, using a new promotion of “a storm brewing”. Coors acquired the brand in 2002. Initially contract brewed by Interbrew for Coors at Ulster, the brand eventually moved to Coor’s Tower Brewery in Tadcaster.
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