Legend + Star Hill HooVale ESB

The Urban Legend argues Charlottesville was the inspiration for Dr. Suess’ children’s book, “How the Grinch Stole Christmas.” This timeless tale references the “Whos down in Whoville,” whom UVA affiliates interpret as the “Hoos down in Hooville.” Those who embrace the legend believe Dr. Suess applied to the University of Virginia, but when he was not accepted, he decided to live in a house way up on the hill to look down on the University. This reflects the story of the Grinch that lives atop a mountain above Hooville, looking down on the town with anger and disgust. To illustrate this tale, Legend collaborated with Starr Hill from Charlottesville, VA, to create the HooVale: a Spiced Holiday Ale brewed with cinnamon, nutmeg, and vanilla beans.