Last week we picked Rob Austin's brain about the proven goal and process he uses for social media at Leader Bar, a neighborhood pub in Irving Park, CHI. High level stuff.
This week I intended to zoom out even more by talking with Rob about which channels bars and restaurants should focus on. There's social media, but what about print? Radio ads? Email marketing? And so on.
His answer came quickly: you can't be using too many channels; use as many as you can.
That short answer is also paralyzing: "OK, so then what should I do now? How do I decide where to start if I'm supposed to be doing everything?"
Sensing that hesitation, Rob quickly turned the conversation to tactics and examples, and proceeded to reel off a list of marketing irons he's currently got in the fire at Leader Bar, and they're things almost anyone can do in just a few simple steps: