This week we tapped Rob Austin, marketing director for Chicago's Leader Bar, for a quick, simple tip you may be overlooking:
Check each of your online profiles today to make sure your business's basic info is correct and up-to-date.
You'd be shocked how many businesses have the wrong hours listed, don't have their website linked, or maybe forgot to add their address on Facebook, Google, Instagram, etc. Don't let yours be one of them.
Why? It's pretty self-evident: if prospective customers get far enough along in their search that they're looking at your hours or location, you're basically at the goal line. Don't fumble by letting someone trek to your business on a Monday only to find you aren't open (even though your profile says you are).
The good news is it's super easy to fix. There's no trick to it; just log in, go to your settings, and make sure everything's accurate. It's the most important marketing thing you can do today.
Check out the interview clip to hear more from Rob on this as well as his advice on which online platforms you should be active on:
👉 And if you'd like to hear more from Rob about marketing for the bar and restaurant industry, check out this playlist on the Brave New Bar Youtube channel.