1 easy, simple marketing thing you can do today

This week we tapped Rob Austin, marketing director for Chicago's Leader Bar, for a quick, simple marketing tip you may be overlooking:

Check each of your online profiles today to make sure your business's basic info is correct and up-to-date.

You'd be shocked how many businesses have the wrong hours listed, don't have their website linked, or maybe forgot to add their address on Facebook, Google, Instagram, etc. Don't let yours be one of them.

Why? It's pretty self-evident: if prospective customers get far enough along in their search that they're looking at your hours or location, you're basically at the goal line. Don't fumble by letting someone trek to your business on a Monday only to find you aren't open (even though your profile says you are).

The good news is it's super easy to fix. There's no trick to it; just log in, go to your settings, and make sure everything's accurate. It's the most important marketing thing you can do today.

Check out the interview clip to hear more from Rob on this as well as his advice on which online platforms you should be active on:

👉 And if you'd like to hear more from Rob about marketing for the bar and restaurant industry, check out this playlist on the Brave New Bar Youtube channel.

❓ Why should I do it?

Imagine this world: your customers order their beers as soon as the server/bartender arrives. No samples, no back-and-forth. Customers just order.

That’s the world you can have if your Print Menus include full beer info. It equips customers with all the info they need to make a decision, leading to much faster order times.

Time savings is always helpful in general, but speeding up order times helps in some key ways:

• Incrementally increase sales (more customers have more time for a 2nd round)
• Turn over tables more quickly
• Make life easier for staff

❓ How can I do it?

You could do this manually. Google the beers you serve, copy what you need, and drop it into your menu document.

In the survey we ran a couple weeks ago, many of you said you'd like to get advice on social media marketing.

The Brave New Bar audience is big—>11,000 folks subscribe across the US—so I thought I'd ask you all to see what advice you have:

👉 Have you done anything on social media recently that's been successful? Are you willing to share what you did?

If so, please reply to this email. If you do, I'll shout out your business in a future edition of Brave New Bar. 📣 📣 📣

• An interesting new loyalty program from a Resy co-founder is expanding on its initial NYC pilot program. It's different because it involves location tracking (it picks up on when a loyalty program member gets seated) and it also enables bars and restaurants to exchange messages with customers. It's rolling out in San Francisco and Los Angeles next.
• Molson-Coors CEO Gavin Hattersley said they're making a bet on NA because Gen Z isn't into beer. Not a suprise—it matches what other reports have found. My only note is with a name like Hattersley, it sounds like the CEO should be instructing at Hogwarts, not running one of the biggest companies in the world.
• And finally, here's a list of the most expensive airports to have a beer in. LaGuardia took the crown, but the real shocker is this: the average beer at the Portland, OR airport costs just $4.33. That price feels like the 2000s.