Ben Wiley is an owner of some of the best bars in Brooklyn, NY, like Bar Great Harry and Glorietta Baldy.
Their beer, wine, cocktail, and spirits lists are always top-tier. And the spaces themselves are homey and comforting. But the thing that really makes Ben's bars special is his staffing: it's obvious his friendly, helpful staff is happy to be there.
In this week's interview, he offered up some tactics for how to interview and make sure you find the right people to put behind your bar. Because nothing’s worse than hiring the wrong person.
Here's some of Ben's advice:
Check out the interview clip to hear more from Ben about interviewing, hiring, and more:
Watch interview clipBecause it helps customers order faster, which can mean better beer sales for you and a better experience for them.
Beer drinkers generally know what kind of beer they want when they walk through the door.
For example, summertime me is looking for something hoppy. There's no world where I'll get a sour, stout, or amber. But, of course, some folks avoid IPAs at all costs.
If I see a section called "Hoppy" on the menu, I go there straightaway: "awesome, no need to scan the whole menu." For those IPA haters, if they see that "Hoppy" section, they can just skip on by: "ok, great, I'll just go find the section I'm looking for."
In each case, sorting the beer by style makes it easier for customers to find the beer they want. And that's a great thing for them and for your beer sales.
You can do this manually. How you'd implement it depends on what works for your team, but it could look like this:
It certainly takes some time, but doing this would definitely be worth it.
👉 If you don’t want to manually sort your beers by style, you could use BeerMenus to automate your menus. With a single 10 second menu update, you can update your professionally designed Print and/or TV Menu, and the menu automatically sorts your beers by style. No fussing around in Google Docs, Word, etc. Take BeerMenus for a free 14-day spin to try it out: