Shaun McGuire has been in the industry for decades, with most of those years spent behind the bar.
You might not think of career bartenders as folks who have their finances locked down and are on the track to an early retirement. But that's Shaun's trajectory.
So how do you get there? Here's the 4-step process Shaun recommends for getting your finances wrangled:
Check out the interview for more financial advice from Shaun, and please share the video with anyone who you think could benefit from the advice (e.g. if you're an owner or manager, share it with your staff):
Watch interview clipBecause if it’s not listed on the menu, customers won’t know to order it, and it won’t sell.
Even if your servers are ready to answer the question (which, honestly, often isn't the case), many customers just don’t want to have to ask. Instead, they’ll just order something else that they know is available, or maybe nothing at all.
For starters, anything is better than nothing here. If all you can muster is just a half sheet of paper with your rotating beers listed on it, that's still much better than "ask your server."
If you'd like to up the design a bit, you could of course do something manual—create an editable menu template in Google Docs, Microsoft Word, or Excel. And once you have your template designed, just edit it whenever you get a new beer in and print it out.
👉 Or you could use BeerMenus to automate your Print Menu. With BeerMenus you can update your professionally designed menu with full beer information in just 10-15 seconds, no Googling or graphic design required. Take BeerMenus for a free 14-day spin to try it out—we're confident you'll see beer sales improve: