3 QR Menu mistakes
+Plus: "I'm not obsessed with business growth"
August 15, 2024
Interviews with Experts
The business owner who isn't obsessed with business growth
Here's a quote from Nick Wendowski, owner of Stone's Beer & Beverage, a beer store in Philadelphia, PA:
"I'm not obsessed with growth as a business owner."
Not exactly what you'd expect from a business owner. You so often hear about growth, growth, growth, it's easy to forget that there are different ways to think about owning a business.
Nick's goal is to get to a point with his business where "it's all good," meaning everybody involved in the business—that's him, his employees, his family, and his customers—is in a decent spot.
Obsessing over growth isn't his priority because it isn't worth the sacrifices it would take to get there. Getting stable, consistent, and comfortable is the sweet spot he's aiming for.
Check out the interview for more from Nick about this approach to business:
Watch interview clip
Menu Tips from BeerMenus
How to make your QR Menu *not* suck
❓ Why care?
Because there are QR Menu flows that actually make things worse for customers.
Here are the 3 biggest offenders of a bad QR Menu experience:
- Customers are brought to a PDF. Hands down this one's the worst. PDFs are hard for customers to deal with because in order to enlarge the menu (almost always necessary on a phone), they have to pinch to zoom.
- The menu doesn't include item descriptions.
- The menu doesn't include all items.
All of these harm sales because it makes the ordering process harder.
❓ How to do it right?
You could create and stay on top of a manual QR Menu experience—generate a QR Code, point it to the right page on your website, and make sure you're always keeping it updated.
👉 But there's a much easier way—you could use a mobile-friendly QR Menu from BeerMenus. You don't have to do any design or coding work, and whenever your selection changes, visit your BeerMenus page to update your QR Menu in 10-15 seconds (beer descriptions automatically included). Just like that, your QR Menu's up-to-date. Take BeerMenus for a free 14-day spin to try it out:
Industry Headlines
Molson Coors exits craft beer, top-10 whisky distilleries, & cicada liquor is illegal
- Molson Coors exits craft beer. The conglomerate sold off its final 4 craft beer brands—Hop Valley, Terrapin, Revolver, and Atwater—to Tilray. Molson Coors says this move allows them to focus on their national premium brands (Blue Moon and Leinenkugel). Now the Canada-based Tilray is one of the biggest craft breweries in the US.
- Top-10 most popular whisky distilleries. The Cask Connoisseur released its second annual list, based on a bunch of online data. The England-based Cotswolds Distillery topped the list. Gotta say—each place looks beautiful.
- Cicada liquor was illegal. Remember back in June, when the two cicada broods emerged at the same time? When that happened Noon Whistle Brewing outside Chicago served up cicada-infused Malört shots. A fun time that got them a lot of press, but turns out it was illegal.