Schlitz's formula recalls the original hearty taste of the classic 1960's Schlitz - a true Pilsner, perfectly balanced between full-flavor and easy drinking, with just "a kiss of the hops."
In 1970, The company’s existing breweries can no longer keep up with demand. A 34-acre brewery with an annual production capacity of 4.4 million barrels is opened in Winston-Salem, NC. It is the largest brewery ever built. In 1973, the company sells 21.3 million barrels of beer. In 1982, the Schlitz Brewing Company is acquired by Stroh’s.