Why it works
Customers can order more quickly, meaning your bartenders can serve more customers, faster.
How it works
- On their own, without the help of the bartender, your customers can read your full-info Print Menu (includes beer descriptions, ABV, etc.) to hone in on what to order.
- Then they can step up, look at the TV Menu, and just say āIāll have a number 4ā to the bartender.
The interaction is finished and significant time savedāno asking what's on tap, no samples, no back-and-forth about what to order.
This time savings can add up quickly on a busy night, and the more time saved means the more folks served per hour. And that means more sales.
David Hayden of multi-state chain Up-Down says this phenomenon "works out to thousands of additional dollars on a Friday or Saturday night."
How can I do it at my business?
You could do this manually. Google the beers you have, copy the info you need, drop the info into your Print Menu doc and your editable TV Menu, then adjust the design as necessary.
Or you could use BeerMenus to automate your Print Menu and TV Menu. With BeerMenus you can update your Print and TV Menus with a single menu update, no Googling required. Take BeerMenus for a free 14-day spin to see how it works:
Try BeerMenus Print & TV Menus