Articles

Starting Tuesday, May 5 you can sell to-go right from your BeerMenus page!

Read on to learn more how it works and how you can be selling in 10 minutes or less.

This is just plain hard right now.

Bars, restaurants, and breweries across the country are struggling. With good reason, the industry's collective anxiety is high and we're all scrambling to adjust to rules and regulations that are changing hour-to-hour, let alone day-to-day.

We want to help as best we can, so we built a way for any local bar, restaurant, brewery, or beer store to promote their to-go and delivery options. We also created an easy way for local customers to discover the local businesses near them who offer to-go and delivery.

Best—and most important—of all: this is completely free for businesses to use.

We all know the value of Regulars in the beer business. They come in monthly, weekly, or even daily—they're like a revenue baseline. Without them it would be hard to succeed.

But what if there was an easy way to increase that baseline? What if you could turn that monthly visitor into a weekly visitor? Or a weekly visitor into a twice-a-week visitor? The boost to your bottom line would be huge.

Enter the BeerMenus equivalent of a Regular: a Follower.

What are Followers?

Followers are people who always want to know about changes to your beer selection.

By clicking "Follow," these folks have opted into a phone and/or email marketing campaign coming from you. All you need to do is update your page. When you do, you trigger BeerMenus notifications to these folks about your updates.

These notifications come in the form of push notifications on customers' phones and via emails (which, as we recently investigated, is extremely valuable).

Increasing your BeerMenus followers means instantly increasing your marketing reach. That, in turn, will lead to a boost to your bottom line.

At this point, you probably want to increase your number of followers. Here are 10 tips to make that happen.

BeerMenus Beer Releases saw a lot of growth in its first month, read on to learn about what happened in our first full month!

A few weeks back I visited Jason Sahler, head brewer of Strong Rope Brewery. We talked beer, sniffed hops, and, in a surprisingly delicious twist, we tasted his very first homebrew. It was 15 years old.

Read on to hear more!

_{Generations three and four: Jared Kane and his son Joshua.}

In the Kane family since 1961, Beverage Barn, a multi-location package store on Long Island, has seen many changes over the years.

But as Jared—the third Kane generation to work at the business—tells it, a keen eye on beer trends and a hearty adoption of modern marketing strategies has kept the Kane family on the path of success.

Want to make sure you're making the most out of your print menu? Check out this video of our recent Print Menu Crash Course Webinar.

If you have any questions or want to learn more, click that blue square in the bottom right corner of your screen—it will launch a chat and we can help you out!

We're excited to announce a brand new product: Beer Recommendations!

Starting January 25, your BeerMenus menu on mobile web, iPhone, and Android will lead off with an all new "Recommendations" section for all users!

We're still working out some kinks (hence the "BETA" tag), so please let us know if something looks off.

We'll get into the algorithm-y weeds below (grab some popcorn!) but here's the bare bones story: beers land in the "Recommendations" section based on how well they score in 5 categories:

• Is the beer local?
• Is the beer rare?
• Is the beer sought-after?
• Is the beer new to the menu?
• Is it rated well?

As you can see, we also provide an option for your more educated customers: Recommendations by Beer Style. For example, if someone knows they want a hoppy beer but they don't know where to start because you have a ton of IPAs, they can navigate to "Recommended Hoppy Beers."

Like I said, we'll get into specifics below, but before we get any further let's address the most important question:

This year's list provided few surprises—8 of the 10 beers were on last year's most popular beer list. Also unsurprising: IPAs and bourbon barrel stouts made up almost the entire list.

Indeed, the biggest surprise was what shook out as the year's most popular beer: a category bender from one of the most well known breweries in the country.

Anyway, without further ado, here are the 10 most popular beers of the year—enjoy!

Just like every year, we drank a lot of beer in 2017, so it was a little tough for each of us to choose our our single favorites. We did, it though. [Pat on the back.]

Check 'em out below and let us know on social media if you agree with one of us, applaud another, or think one of us has the unrefined an undiscriminating taste of an ape.

Cheers!