BeerMenus helps bars, restaurants, and beer stores promote their beer selection online. You can manage your beer selection in one place and automatically update your website, Twitter, Facebook, and a PDF print menu.
We're happy to announce you can now automatically update your beer menu on your WordPress.com website when you update your beer menu on BeerMenus.
Image courtesy of Campaign Monitor.
Social media, in some form or another, is everywhere. Its reach feels all powerful. So if you're going to market in any sort of online way, social media is the only way to go, right?
Wrong. Email continues to be the marketing platform where businesses—regardless of size or industry— get the most bang for their buck.
Read on to see how email marketing outperforms social media marketing across the board—from ROI to new customer acquisition to good ol' trusty logic.
Businesses that sell craft beer resist replacing their chalkboards with digital signage for two main reasons:
There's only one wrong choice for glassware, and most bars are making it. You've seen it before, and you'll see it again—the shaker pint.
Some folks think beer is like a can of soup—you can leave it on the shelf until you're ready to drink it.
But the vast majority of beer is more like a loaf of bread—it tastes best fresh from the oven, but eventually gets stale and moldy. Local beer is on the up-and-up because it's got that “fresh-from-the-oven” taste, and drinkers love that quality. When a casual drinker has a supreme drinking experience trying a local beer, they'll immediately taste the difference—and never go back to their old macro standby.
We're not saying that you should immediately replace every brew on your tap list with a local one, but local beers are worth experimenting with because they have the opportunity to be fresher and thus better. Here's the science behind why it's worth it to serve local beers.
Updating your beer menu on your own website is one extra step that you'll inevitably forget to do at some point when things get busy. When this happens you'll have customers coming in expecting beers they saw on your website that you no longer have.
Avoid this disappointment and eliminate the step of updating the beer section of your own website by syncing your BeerMenus page with your Wix website.
Don't have a Wix website yet? Create one here
Don't have a BeerMenus page yet? Create one here
Need access to an existing BeerMenus page? Ask for an invite
Photo via @torst_nyc
As more bars and restaurants start to focus on craft beer, glassware is becoming an increasingly important way to stand out and provide a better experience for customers. Whereas in the past it was common for bars to use glassware provided by distributors and breweries, it's now increasingly common for bars to take glassware into their own hands.
Picking the right beers is one of the most important things you can do. Craft beer drinkers are always looking for new releases, seasonal beers, and highly rated beers with cult-like followings (above). Here’s a guide to help you choose beers that will help you attract new customers and gain a reputation for having one of the best beer selections in town.
It's not always clear how search engine optimization (SEO) can benefit brick and mortar stores: attributing an in-person sale to a website view is virtually impossible.
But with more than 224 million smart phone users in the US, you can't skip thinking about SEO just because there's a missing link in your conversion funnel.
Here's why.
Here are a few examples of craft beer bars that have replaced their chalkboards with TV displays. Once setup, you can make instant updates from any smartphone, and simultaneously update the beer section of your own website, print menu, and social media accounts.
